by
O'Guinn, Thomas C., author.
Format:
Books
Publication Date
2019
Excerpt:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Naming and Intellectual Property Issues -- 4 Environmental, Regulatory and Ethical Issues -- PART 2
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
International Environment -- The Economic Environment -- The Demographic Environment -- The Cultural Environment
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
in the advergaming environment : a cross-country comparison / Monica D. Hernandez ... [et al
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
pt. 1. Advertising foundations and environment -- Introduction to advertising -- Advertising and
by
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:
Books
Publication Date
2003
Excerpt:
strategies for adapting to - and thriving in - this challenging new environment." "Laced with colorful
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
social, cultural, and geopolitical changes that affect the image-saturated environment around us
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
Advertising foundations and environment -- Advertising background, planning, and strategy
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
planning, media planning and buying, and the demands of a creative environment."--BOOK JACKET. "Each part
by
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format:
Books
Publication Date
1998 1997
Excerpt:
Strategic Decisions. The Regulatory Environment of Promotion. Advertising Agencies and the Creative Process
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