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Promotional strategy : managing the marketing communications process
by
Engel, James F.
Format:
Books
Publication Date
1994
Excerpt:
Warshaw, Martin R.
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Promotional strategy : managing the marketing communications process
by
Engel, James F.
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents
http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
Format:
Books
Publication Date
1991
Excerpt:
Warshaw, Martin R.
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