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IIE
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Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Available: Copies:
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.), author.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
Context planning and channel innovation : reading pack
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for A comparative study between native advertising and display advertising on CNBCAfrica.com
A comparative study between native advertising and display advertising on CNBCAfrica.com
A comparative study between native advertising and display advertising on CNBCAfrica.com
by 
Boshoff, L.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Cover image for Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
by 
Qacha, Mamokhoebi Fidelis.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for The concise encyclopedia of communication
The concise encyclopedia of communication
The concise encyclopedia of communication
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Available: Copies:
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