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IIE
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Cover image for The ultimate secrets of advertising
The ultimate secrets of advertising
The ultimate secrets of advertising
by 
Jones, John Philip.
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2002 2001
Available: Copies:
Cover image for Age of propaganda : the everyday use and abuse of persuasion
Age of propaganda : the everyday use and abuse of persuasion
Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Available: Copies:
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
Cover image for Advertising today
Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for No-copy advertising
No-copy advertising
Cover image for Creative strategy in advertising
Creative strategy in advertising
Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Advertising : a framework
Advertising : a framework
Advertising : a framework
by 
Lane, W. Ronald, 1940-
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
Attention! : how to interrupt, yell, whisper, and touch consumers
Cover image for Advertising and the mind of the consumer : what works, what doesn't and why
Advertising and the mind of the consumer : what works, what doesn't and why
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