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Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for The interplay of influence : news, advertising, politics, and the mass media
The interplay of influence : news, advertising, politics, and the mass media
The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for Advertising
Advertising
Advertising
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for Advertising : principles & practice
Advertising : principles & practice
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Creative company : how St. Luke's became "the ad agency to end all ad agencies"
Cover image for Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
Advertising principles : choice, challenge, change
by 
Vanden Bergh, Bruce G.
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Available: Copies:
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