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IIE
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Cover image for Persuasive advertising : evidence-based principles
Persuasive advertising : evidence-based principles
Persuasive advertising : evidence-based principles
by 
Armstrong, Jon Scott, 1937-
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
Advertising next : 150 winning campaigns for the new communications age
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Cover image for The copy workshop workbook
The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
The next evolution of marketing : connect with your customers by marketing with meaning
by 
Gilbreath, Bob.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Library of advertising
Library of advertising
Library of advertising
by 
Johnson, Axel Petrus, 1875-
Format: 
Books
Publication Date 
2009 1913
Available: Copies:
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2008
Available: Copies:
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