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and research written many of the best known authors in the field. Includes an international line-up of

Kuroishi, Izumi, 1953- author, editor of compilation.

, along with case examples from around the world. The content draws upon the author's experience in the

business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and

, marketing and advertising industries to this text. unique collaboration of respected authors, both

photos, drawings, art works and cartoons; and includes examples from the authors' own research and