by
Kotler, Philip.
Format:
Books
Publication Date
2016
Excerpt:
competition, and influential others -- Tapping behavior change theories, models, and frameworks -- Crafting a
by
Lee, Nancy, 1932-
Format:
Books
Publication Date
2011
Excerpt:
It Look Easy (2006) -- ch. 8 Identifying Barriers, Benefits, the Competition, and Influential Others --
by
Kotler, Philip.
Format:
Books
Publication Date
2002
Excerpt:
Audience and the Competition -- Pt. IV. Developing Social Marketing Strategies -- Ch. 9. Product: Designing