Title:
Competitive intelligence advantage : how to minimize risk, avoid surprises, and grow your business in a changing world
Author:
Sharp, Seena.
ISBN:
9780470293171
Personal Author:
Publication Information:
Hoboken, N.J. : John Wiley & Sons, 2009.
Physical Description:
xiv, 290 p. : ill. ; 24 cm.
General Note:
Formerly CIP.
Contents:
Introduction : required reading (yes, really) -- The emergence of the hapless executive -- Defining and refining competitive intelligence -- Competitive intelligence : what you don't know will hurt you -- Why fixating on competitors is wrong -- Three distinctions every executive must know -- Training yourself to detect opportunities and recognize clues -- Knowing when and why to power up the CI engine -- Next steps for you and your company -- Understanding and evaluating information sources -- Performing like a CI pro -- Demystifying competitive intelligence, one fallacy at a time -- What's in it for me? -- Playing by the rules, SCIP, resources.