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000IIE
Cover image for Repositioning : marketing in an era of competition, change, and crisis
Repositioning : marketing in an era of competition, change, and crisis
by 
Trout, Jack.
Format: 
Books
Publication Date 
2010
Excerpt: 
Positioning (Advertising)
Available: Copies:
Cover image for Differentiate or die : survival in our era of killer competition
Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
Cover image for Differentiate or die : survival in our era of killer competition
Differentiate or die : survival in our era of killer competition
by 
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
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