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Consumer behavior : implications for marketing strategy

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Consumer behavior : implications for marketing strategy
Title:
Consumer behavior : implications for marketing strategy
Author:
Hawkins, Del I.
ISBN:
9780256094091
Personal Author:
Hawkins, Del I.
Edition:
5th ed.
Publication Information:
Homewood, IL : Irwin, 1992.
Physical Description:
xv, 674 pages : illustrations (some color) ; 25 cm
Subject Term:
Consumer behavior -- United States.

Market surveys -- United States.

Consumer behavior -- United States -- Case studies.

Market surveys -- United States -- Case studies.

Consumers.

Consommateurs -- Comportement -- États-Unis.

Études de marché -- États-Unis.

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

Études de marché -- États-Unis -- Cas, Études de.

Consumer behavior. (OCoLC)fst00876238

Market surveys. (OCoLC)fst01010149
Geographic Term:
United States. (OCoLC)fst01204155
Added Author:
Best, Roger J.

Coney, Kenneth A.
Copies:
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