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Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Drenten -- 2.Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and
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Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The
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