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Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Available: Copies:
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Gender, design and marketing : how gender drives our perception of design and marketing
Gender, design and marketing : how gender drives our perception of design and marketing
by 
Moss, Gloria.
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Contemporary issues in marketing and consumer behaviour
Cover image for Predictably irrational : the hidden forces that shape our decisions
Cover image for Buyology : how everything we believe about why we buy is wrong
Buyology : how everything we believe about why we buy is wrong
Buyology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
Consumer behavior : buying, having, and being
by 
Solomon, Michael R.
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
by 
Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim
Format: 
Books
Publication Date 
2008
Available: Copies:
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