by
Cahill, Dennis J.
Format:
Books
Publication Date
2006
Excerpt:
, lov, and vals -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again
by
Solomon, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race
by
Sheth, Jagdish N.
Format:
Books
Publication Date
1999
Excerpt:
-- Market values customers seek -- Market characteristics: climate, topography, and ecology -- Market