by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
and services for consumers -- 13. Products and services for businesses -- 14. International marketing
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
marketing management : planning and organization -- Creating products for consumers in global markets