by
Laudon, Kenneth C., 1944-
Format:
Books
Publication Date
2011
Excerpt:
in reviewing and reinforcing key concepts, as well as promoting problem-solving skills.
by
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
consumer behaviour concepts, research and applied marketing examples.
by
Hillier, Frederick S.
Format:
Electronic Resources
Publication Date
2000
Excerpt:
Linear Programming: Basic Concepts -- Linear Programming: Formulation and Applications -- What
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Promotion Concepts -- Promotion Mix Elements -- Sponsorship Programs -- Distribution Concepts -- Pricing