by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
; Errors of logic; Statistics -- Pathos: appeal to sentiment -- Planning example 6B: Determining message
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Steps in the persuasion process -- Typology of steps in persuasion -- Persuasion and logic