by
Gregory, Anne, 1953- author.
Format:
Books
Publication Date
2015
Excerpt:
BUSINESS & ECONOMICS -- Advertising & Promotion.
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
by
Stanley, Richard E.
Format:
Books
Publication Date
1982
Excerpt:
Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.