by
Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Format:
Books
Publication Date
2004
Excerpt:
typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads