by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
Advertising today / Berger, Warren.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Contemporary advertising / Arens, William F.
by
Bovée, Courtland L.
Format:
Books
Publication Date
1992
Excerpt:
Contemporary advertising / Bovée, Courtland L.
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
by
Dzamic, Lazar.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2001
Excerpt:
No-copy advertising / Dzamic, Lazar.
by
Felton, George, 1947-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : concept and copy / Felton, George, 1947-
by
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format:
Books
Publication Date
2001
Excerpt:
The discourse of advertising / Cook, Guy (Guy W. D.)
by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
by
Lucas, Gavin, 1975-
Format:
Books
Publication Date
2006
Excerpt:
Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising to children : concepts and controversies / Macklin, M. Carole.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp
by
Katz, Helen E.
Format:
Books
Publication Date
2014
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
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