by
Clow, Kenneth E.
Format:
Books
Publication Date
2007
Excerpt:
communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
<a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a>
by
Cook, Guy (Guy W. D.)
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html
Format:
Books
Publication Date
2001
Excerpt:
, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
future for children and the Internet / Advertising's effects : juxtaposing research with older and