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Strategic management : building and sustaining competitive advantage

Pitts, Robert A.

Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic management : building and sustaining competitive advantage / Pitts, Robert A.

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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

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Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity

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Who says elephants can't dance? : inside IBM's historic turnaround

Gerstner, Louis V.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/2002027523.html

Format:

Books

Publication Date

2002

Excerpt:

to integration ; Building the world's already biggest software business ; Opening the company store

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Marketing management and strategy

Doyle, Peter, 1943-2003.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building

Available: Copies:

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

diversified companies -- Evaluating the strategies of diversified companies -- Building resource strengths and

Available: Copies:

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer

Available: Copies:

Competing for the future

Hamel, Gary.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1587865&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht006494103.pdf
Inhaltsverzeichnis Competing for the future

Format:

Regular print

Publication Date

1994

Excerpt:

leverage -- Competing to shape the future -- Building gateways to the future -- Embedding the core

Available: Copies:

The mind of the strategist : the art of Japanese business

Ōmae, Ken'ichi, 1943-

Table of contents http://www.gbv.de/dms/bowker/toc/9780070479043.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=004113927etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004113927&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1982

Excerpt:

-- Exploiting Strategic Degrees of Freedom -- The Secret of Strategic Vision -- Building Successful Strategies

Available: Copies:

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