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Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

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Books

Publication Date

2007

Excerpt:

Consumer behavior -- United States.

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Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip069/2006007358.html
Table of contents http://swbplus.bsz-bw.de/bsz256674078inh.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014993073&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues

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Sports marketing : a strategic perspective

Shank, Matthew D.

Format:

Books

Publication Date

1999

Excerpt:

-- Understanding Participants as Consumers -- Understanding Spectators as Consumers -- Segmentation, Targeting, and

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The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

shape consumer desires. Her interviews with ad agencies and corporate clients along with her insightful

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Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1986

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

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