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IIE
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Cover image for Music and its relevance to brand personality amongst the female youth market
Music and its relevance to brand personality amongst the female youth market
Music and its relevance to brand personality amongst the female youth market
by 
Makhuza, Ponatshego.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Young consumers.
Available: Copies:
Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
by 
Friedman, Jessica.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Young adult consumers.
Available: Copies:
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Young adult consumers.
Available: Copies:
Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...
by 
Khumalo, Philani.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Young consumers.
Available: Copies:
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