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Writer's encyclopedia

Format:

Books

Publication Date

1996

Excerpt:

questions about every discipline connected with writing - editing, public relations, advertising

Available: Copies:

The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s

Garvey, Ellen Gruber.

Format:

Books

Publication Date

1996

Excerpt:

Advertising, Magazine -- United States -- History.

Available: Copies:

Lifebuoy men, Lux women : commodification, consumption, and cleanliness in modern Zimbabwe

Burke, Timothy, 1964-

Format:

Books

Publication Date

1996

Excerpt:

. The New Mission: Advertising and Market Research in Zimbabwe, 1945-1979 -- 6. Bodies and Things

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Available: Copies:

Global marketing management

Keegan, Warren J.

Format:

Books

Publication Date

1995

Excerpt:

Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18

Available: Copies:

Starting your own business in South Africa

Macleod, Guy.

Format:

Books

Publication Date

1995

Excerpt:

. Service and guarantee policies. Advertising and promotion. Production plan. Competitive advantage of the

Available: Copies:

Point of purchase design annual 3 : the 37th merchandising awards.

Format:

Books

Publication Date

1995

Excerpt:

Advertising, Point-of-sale.

Available: Copies:

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17

Available: Copies:

International marketing reader

Paliwoda, Stanley J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer
Inhaltsverzeichnis International marketing reader

Format:

Books

Publication Date

1995

Excerpt:

for a global product? How does one manage a multilingual advertising campaign? The Reader combines

Available: Copies:

Taking sides : clashing views on controversial issues in mass media and society

Alexander, Alison, 1949 October 21-

Format:

Books

Publication Date

1995

Excerpt:

published? -- Does media coverage of war promote understanding of the issues? -- Is advertising ethical

Available: Copies:

Occidentalism : images of the West

Carrier, James G.

Format:

Books

Publication Date

1995

Excerpt:

Advertising Campaigns / Millie R. Creighton -- 6. Duelling Currencies in East New Britain: The Construction of

Available: Copies:

Brands and branding in South Africa

Van den Heever, James

Format:

Books

Publication Date

1994

Excerpt:

Affinity Advertising

Available: Copies:

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