by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Katz, Helen E.
Format:
Books
Publication Date
2014
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
by
Fiandaca, Daniele.
Format:
Books
Publication Date
2014
Excerpt:
Hacker, maker, teacher, thief : advertising's next generation / Fiandaca, Daniele.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
by
Marais, Liezel.
Format:
Manuscript
Publication Date
2013
Excerpt:
Has online banner advertising lost its message, meaning and purpose in the eyes of South African
by
Perold, Anna.
Format:
Manuscript
Publication Date
2013
Excerpt:
Perceptions of female beauty in advertising and the influence of society / Perold, Anna.
by
Barry, Pete (Pete S.)
Format:
Books
Publication Date
2012
Excerpt:
The advertising concept book : think now, design later : a complete guide to creative ideas
by
Maggs, Jeremy.
Format:
Books
Publication Date
2012
Excerpt:
The annual 2011/12 : advertising, media, marketing and branding / Maggs, Jeremy.
by
Maggs, Jeremy.
Format:
Books
Publication Date
2012
Excerpt:
The annual 2012/13 : advertising, media, marketing and branding. Maggs, Jeremy.
by
Ioannou, Sophia.
Format:
Manuscript
Publication Date
2012
Excerpt:
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
by
Peters, Luise.
Format:
Computer file
Publication Date
2012
Excerpt:
Brand building beyond advertising : exploring the engaging effects of various brand communication
by
Kuilman, Kate.
Format:
Manuscript
Publication Date
2012
Excerpt:
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
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