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Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: The Grand Ole Opry / Brad Perry -- Case Study 5 Native Advertising: Novel or Deceptive? / Sarah
Available: Copies:
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
advertising -- Mobile marketing -- Demand generation and conversion in B2B markets -- Customer relationship
Available: Copies:
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15
Available: Copies:
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Overview of IMC -- Brands and IMC -- Companies and IMC -- Advertising -- Promotion -- Media
Available: Copies:
Cover image for E-commerce : business, technology, society
E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- E-commerce marketing and advertising, p.376 -- Social, mobile, and local marketing, p.464 -- Ethics
Available: Copies:
Cover image for Media now : understanding media, culture, and technology
Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global
Available: Copies:
Cover image for Social media marketing : a strategic approach
Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Internet advertising.
Available: Copies:
Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
by 
Forbay, Rosland
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand advertising -- Research -- Cape Town, South Africa
Available: Copies:
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Advertising Metrics -- Online, Email, And Mobile Metrics -- Marketing And Finance -- The Marketing Metrics X
Available: Copies:
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
Available: Copies:
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service
Available: Copies:
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion
Available: Copies:
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