by
Dibb, Sally, 1963-
Format:
Books
Publication Date
2012
Excerpt:
-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales
by
Smith, Ronald D., 1948-
Format:
Books
Publication Date
2012
Excerpt:
Advertising -- Developing the Message -- Visual Message -- Verbal Message -- Advertising Layout -- Advertising
by
Shankar, Venkatesh, 1962-
Format:
Books
Publication Date
2012
Excerpt:
management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing
by
Jolibert, Alain. Marketing management.
Format:
Books
Publication Date
2012
Excerpt:
-- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other
by
Fairweather, Alan.
Format:
Books
Publication Date
2012
Excerpt:
business -- Getting the most from advertising -- Advertising in Yellow Pages -- Using direct mail and sales
by
Schwitzer, Alan M.
Format:
Books
Publication Date
2012
Excerpt:
in music, musicals, and advertising: the cases of Fred the baker, Maria, Billie Jean, Eleanor Rigby
by
Page, Rich.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html
Format:
Books
Publication Date
2012
Excerpt:
-- Wednesday: Optimize Your Onsite Advertising -- Thursday: Optimize Your Video Usage -- Friday: Use Rich Media
by
Lunt, Peter K. (Peter Kenneth), 1956-
Format:
Books
Publication Date
2012
Excerpt:
public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community
by
Murphy, Patrick E., 1948-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2012
Excerpt:
questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and
by
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format:
Books
Publication Date
2012
Excerpt:
advertising spending -- Joint branding programmes -- Distribution channels -- Country-of-origin effect
by
Cator, Gen.
Format:
Books
Publication Date
2012
Excerpt:
Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams
by
Bickle, Marianne C.
Format:
Books
Publication Date
2011
Excerpt:
placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The
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