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Cover image for Media studies : an introduction

Kolker, Robert Phillip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily

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The findability formula : the easy, non-technical approach to search engine marketing

Lutze, Heather, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038668.html

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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Black Jerusalem

Ntshingila, Happy.

Format:

Books

Publication Date

2009

Excerpt:

Advertising agencies -- South Africa.

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The 31st annual Loerie Awards : feed your ego

Human, Andrew.

Format:

Books

Publication Date

2009

Excerpt:

Advertising -- Awards -- South Africa.

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Body panic : gender, health, and the selling of fitness

Dworkin, Shari L.

Format:

Books

Publication Date

2009

Excerpt:

Advertising, Magazine -- United States.

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The digital handshake : seven proven strategies to grow your business using social media

Chaney, Paul, 1955-

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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The next evolution of marketing : connect with your customers by marketing with meaning

Gilbreath, Bob.

Format:

Books

Publication Date

2009

Excerpt:

Advertising.

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Free speech in the new media

Gibbons, Thomas.

Format:

Books

Publication Date

2009

Excerpt:

unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew

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Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

used as giant, free focus groups. Advertising is less effective at influencing consumers than the

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Photography : a critical introduction

Wells, Liz, 1948-

Format:

Books

Publication Date

2009 1996

Excerpt:

limits of advertising -- On and beyond the white walls : photography as art / Liz Wells -- Early debates

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Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Advertising -- Brand name products.

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Web marketing for dummies

Zimmerman, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Internet advertising.

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