1051 Results
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Cover image for Media ethics : cases and moral reasoning
by 
Christians, Clifford G.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available: Copies:
Cover image for Check-in check-out : managing hotel operations
by 
Vallen, Gary K.
Format: 
Books
Publication Date 
2009
Excerpt: 
topics such as corporate housing, destination elevators, and trade advertising contracts. Key industry
Available: Copies:
Cover image for Media studies : texts, production, and contexts
by 
Long, Paul, 1967-
Format: 
Books
Publication Date 
2009
Excerpt: 
and after -- The consumer society and advertising -- Media histories.
Available: Copies:
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Challenger brand can get noticed and steal customers from competitors with much bigger advertising and
Available: Copies:
Cover image for Children, adolescents, and the media
by 
Strasburger, Victor C., 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising
Available: Copies:
Cover image for A cognitive psychology of mass communication
by 
Harris, Richard Jackson.
Format: 
Books
Publication Date 
2009
Excerpt: 
, advertising -- to lesser-studied topics, such as values, sports, and entertainment education. The fifth and
Available: Copies:
Cover image for Developing winning brand strategies
by 
Finskud, Lars.
Format: 
Books
Publication Date 
2009 2003
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
Cover image for The world of fashion
by 
Diamond, Jay.
Format: 
Books
Publication Date 
2008
Excerpt: 
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
Available: Copies:
Cover image for Portfolio class with Clare :-)
by 
McNally, Clare.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising -- Vocational guidance.
Available: Copies:
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Although many organizations hide their personality behind layers of packaged messaging and advertising
Available: Copies: