by
Christians, Clifford G.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html
Format:
Books
Publication Date
2009
Excerpt:
-- Shocking: the case for due diligence -- Blowing up the wall: advertising and editorial content -- Selling
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
by
Vallen, Gary K.
Table of contents http://catdir.loc.gov/catdir/toc/ecip089/2008003900.html
Format:
Books
Publication Date
2009
Excerpt:
topics such as corporate housing, destination elevators, and trade advertising contracts. Key industry
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Format:
Books
Publication Date
2009
Excerpt:
management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales
by
Long, Paul, 1967-
Format:
Books
Publication Date
2009
Excerpt:
and after -- The consumer society and advertising -- Media histories.
by
Morgan, Adam, 1969-
Format:
Books
Publication Date
2009
Excerpt:
Challenger brand can get noticed and steal customers from competitors with much bigger advertising and
by
Strasburger, Victor C., 1949-
Format:
Books
Publication Date
2009
Excerpt:
Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising
by
Harris, Richard Jackson.
Format:
Books
Publication Date
2009
Excerpt:
, advertising -- to lesser-studied topics, such as values, sports, and entertainment education. The fifth and
by
Finskud, Lars.
Format:
Books
Publication Date
2009 2003
Excerpt:
Advertising -- Brand name products.
by
Diamond, Jay.
Format:
Books
Publication Date
2008
Excerpt:
sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual
by
McNally, Clare.
Format:
Books
Publication Date
2008
Excerpt:
Advertising -- Vocational guidance.
by
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format:
Books
Publication Date
2008
Excerpt:
. Although many organizations hide their personality behind layers of packaged messaging and advertising
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