by
Rolnicki, Tom.
Format:
Books
Publication Date
2007
Excerpt:
supplements -- Online journalism -- Visual storytellling: pictures, art and graphics -- Advertising in
by
Watson, Tom, 1950-
Publisher description http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007026140.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html
Format:
Books
Publication Date
2007
Excerpt:
Investment (ROI) -- Econometrics -- Advertising Value Equivalents (AVEs) -- Payment by results -- Management
by
Page, Randy M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008092.html
Format:
Books
Publication Date
2007
Excerpt:
exposure -- Evaluating media messages -- The world of advertising -- Online kids -- Questioning media
by
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format:
Books
Publication Date
2006
Excerpt:
your business with advertising and publicity -- 12. How to sell and build your own sales organization
by
Day, Louis A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html
Format:
Books
Publication Date
2006
Excerpt:
: Society of Professional Journalists, Code of ethics ; American Advertising Federation, Advertising
Format:
Books
Publication Date
2006
Excerpt:
Advertising -- Awards -- Pictorial works.
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
Counsel -- Human Resources -- The Outside Counseling Firm -- Public Relations Firms -- Advertising Agency
by
Art Directors Club (New York, N.Y.)
Format:
Video disc
Publication Date
2006
Excerpt:
"The best of visual communications worldwide; advertising, design, interactive, illustration
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
by
Poster, Mark.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
commodities -- Future advertising : Dick's Ubik and the digital.
by
Napier, H. Albert, 1944-
Format:
Books
Publication Date
2006
Excerpt:
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
by
Bullmore, J. J. D.
Format:
Books
Publication Date
2006
Excerpt:
Advertising.
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