Search Results for Advertising.

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Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Psychological aspects.

Available: Copies:

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Brand portfolio strategy / Tim Calkins -- Building brands through effective advertising / Brian

Available: Copies:

Superbrands : an insight into many of South Africa's strongest brands

Sadler, Eamonn.

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Brand name products -- South Africa.

Available: Copies:

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Integrated marketing communications and international advertising -- Personal selling and sales management

Available: Copies:

The body : a reader

Fraser, Mariam.

Table of contents kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0702/2004046850.html
Table of contents http://swbplus.bsz-bw.de/bsz112571425inh.htm
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2004046850-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Soft-soaping empire: commodity racism and imperial advertising / Anne McClintock -- The finest consumer

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The visionary package : using packaging to build effective brands

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

virtually manage advertising? ; Remaining focused ; How can you get out of it? -- 19. All you need to know

Available: Copies:

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

Payne, Joanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

Advertising and children -- South Africa -- Durban.

Available: Copies:

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

-- Features for Print and Broadcasting -- Message Design Concepts -- Writing Advertising Copy -- Writing for

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Grapevine : the new art of word-of-mouth marketing

Balter, Dave.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html

Format:

Books

Publication Date

2005

Excerpt:

Word-of-mouth advertising.

Available: Copies:

Contemporary marketing 2005

Boone, Louis E.

Format:

Books

Publication Date

2005

Excerpt:

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Available: Copies:

Women and the media : diverse perspectives

Carilli, Theresa.

Format:

Books

Publication Date

2005

Excerpt:

Women in advertising.

Available: Copies:

Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising.

Available: Copies:

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