Search Results for Advertising.

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Cover image for Career opportunities in the publishing industry
Career opportunities in the publishing industry
by 
Yager, Fred, 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Marketing and public relations -- Advertising and sales -- Management -- pt. 3. Book publishing -- Editorial
Available: Copies:
Cover image for Investing unplugged : secrets from the inside
Investing unplugged : secrets from the inside
Investing unplugged : secrets from the inside
by 
Patel, Alpesh B.
Format: 
Books
Publication Date 
2005
Excerpt: 
does not sell advertising so you will not see it : money management -- Ch. 5. How to interpret CEOs
Available: Copies:
Cover image for The rebel sell : why the culture can't be jammed
The rebel sell : why the culture can't be jammed
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Social aspects.
Available: Copies:
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising.
Available: Copies:
Cover image for The selling of 9/11 : how a national tragedy became a commodity
The selling of 9/11 : how a national tragedy became a commodity
by 
Heller, Dana A. (Dana Alice), 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising campaign for The New York Times, the marketing and commodification of September 11 reveals the
Available: Copies:
Cover image for Coining for capital : movies, marketing, and the transformation of childhood
Coining for capital : movies, marketing, and the transformation of childhood
by 
Kapur, Jyotsna.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising and children -- United States.
Available: Copies:
Cover image for Culture and consumption II : markets, meaning, and brand management
Culture and consumption II : markets, meaning, and brand management
Culture and consumption II : markets, meaning, and brand management
by 
McCracken, Grant David, 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
Madison Avenue by storm -- 12. Advertising : meaning versus information -- 13. Sarah Zupko, meet Mrs
Available: Copies:
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising.
Available: Copies:
Cover image for Marketing communications : theory and applications
Marketing communications : theory and applications
Marketing communications : theory and applications
by 
Rossiter, John R.
Format: 
Books
Publication Date 
2005
Excerpt: 
Positioning (Advertising)
Available: Copies:
Cover image for Lovemarks : the future beyond brands
Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html
Table of contents http://swbplus.bsz-bw.de/bsz254965075inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
Cover image for Media planning - art or science
Media planning - art or science
Media planning - art or science
by 
Muller, Gordon
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising Media Association of South Africa
Available: Copies:
Cover image for Fashion brands : branding style from Armani to Zara
Fashion brands : branding style from Armani to Zara
by 
Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Fashion.
Available: Copies:
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