by
Aaker, David A.
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Format:
Books
Publication Date
2000
Excerpt:
spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike
by
Mau, Bruce.
Format:
Books
Publication Date
2000
Excerpt:
-- How to get ahead of advertising -- Pearl River delta -- An immodest proposal -- Questionnaire
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
by
Goatly, Andrew, 1950-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html
Format:
Books
Publication Date
2000
Excerpt:
the text -- Introduction to Part Three. Chapter 7. Advertising and consumerism -- Chapter 8. Fiction
by
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
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Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format:
Books
Publication Date
2000
Excerpt:
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
by
Erasmus-Kritzinger, Lisel, 1967-
Format:
Books
Publication Date
2000
Excerpt:
communication and advertising -- 4. Presentation communication -- 5. Multicultural communication in the business
by
Diamond, Jared M. Diamond, Jared Mason.
Format:
Books
Publication Date
2000 1998
Excerpt:
/ 6. Making more by making less -- 7. Truth in advertising of body signals.
by
Sawahata, Lesa.
Format:
Books
Publication Date
1999
Excerpt:
Color in advertising.
by
Roberts, Nora.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1207/99611219-s.html
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Format:
Books
Publication Date
1999
Excerpt:
In this final book of the trilogy, Phillip Quinn is juggling his high-powered advertising job with
by
Barry, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/99025489-b.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising executives -- Fiction.
by
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
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Format:
Books
Publication Date
1999
Excerpt:
advertising - and the rest is history. Why has this approach become a marketing legend? Because there are more
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
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