Search Results for Africa Institute of South Africa.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

SAICA student handbook, 2015/2016. Volume 2B

SAICA student handbook, 2015/2016. Volume 2D

SAICA student handbook, 2015/2016. Volume 3

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

SAICA student handbook, 2015/2016. Volume 2A (2)