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Data mining techniques : for marketing, sales, and customer support

Berry, Michael J. A.

Format:

Books

Publication Date

1997

Excerpt:

powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms

Available: Copies:

Human sexuality

Primoratz, Igor.

Format:

Books

Publication Date

1997

Excerpt:

Philosophical Analysis / Keith Burgess-Jackson. 25. Date Rape: A Feminist Analysis / Lois Pineau.

Available: Copies:

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

supplying tourism services -- Other destination effects -- A stakeholder analysis of the inclusive holiday

Available: Copies:

Accounting and finance for non-specialists

Atrill, Peter.

Format:

Books

Publication Date

1997

Excerpt:

-Volume-Profit Analysis -- 8. Full Costing -- 9. Budgeting -- 10. Capital Investment Decisions -- 11. The Management of

Available: Copies:

Competitive intelligence : how to gather, analyze, and use information to move your business to the top

Kahaner, Larry.

Format:

Books

Publication Date

1997

Excerpt:

intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions

Available: Copies:

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

Analysis for Marketing Decisions -- Section IV. Developing Marketing Plans -- Section V. Secondary Data

Available: Copies:

Using econometrics : a practical guide

Studenmund, A. H.

Format:

Books

Publication Date

1997

Excerpt:

Regression analysis.

Available: Copies:

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3

Available: Copies:

Designing your first research proposal : a manual for researchers in education and the social sciences

Vithal, Renuka.

Format:

Books

Publication Date

1997

Excerpt:

-- 6. Preparing a data collection plan -- 7. Planning for data analysis -- 8. Anticipating the report

Available: Copies:

Global information and world communication : new frontiers in international relations

Mowlana, Hamid, 1937-

Format:

Books

Publication Date

1997

Excerpt:

information: a framework of analysis -- News and views: designing the world's symbolic environment

Available: Copies:

Corporate strategy : resources and the scope of the firm

Collis, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html

Format:

Books

Publication Date

1997

Excerpt:

-- Ch. 2. Resources and Rents -- Appendix B. Business Strategy and Industry Analysis -- Ch. 3. Scale and

Available: Copies:

Psychological testing

Anastasi, Anne, 1908-2001.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3618572

Format:

Books

Publication Date

1997

Excerpt:

interpretation -- Item analysis -- Individual tests -- Tests for special populations -- Group testing -- Nature

Available: Copies:

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