Search Results for Audiences.

198 Results
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Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
Available: Copies:
Cover image for Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
by 
Chiumbu, Sarah, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
diverse manifestations -- Theorising and researching audiences and users -- Political economy of the
Available: Copies:
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital
Available: Copies:
Cover image for The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Cognitivism / Ted Nannicelli -- Ethnography / Jessica Lingel & Mary Gray -- Audiences / Matt Hills -- Genre
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Cover image for Handbook of research on citizen engagement and public participation in the era of new media
Handbook of research on citizen engagement and public participation in the era of new media
by 
Adria, Marco L., 1959- editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1081-9
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Audience engagement
Available: Copies:
Cover image for Public relations writing : strategies & structures
Public relations writing : strategies & structures
by 
Newsom, Doug, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
principles, preparing to write, writing for select audiences, and writing for crisis situations. It
Available: Copies:
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences
Available: Copies:
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
plan and conducting a situation analysis -- Segmenting, evaluating and selecting target audiences
Available: Copies:
Cover image for The SAGE handbook of television studies
The SAGE handbook of television studies
by 
Alvarado, Manuel, 1948- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
television audiences / Effects and cultivation / Active audience and uses and gratifications / Raced
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story
Available: Copies:
Cover image for An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa
by 
Glowacki, Matthew.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
had on its primary target audience of athletes in South Africa / Glowacki, Matthew.
Available: Copies:
Cover image for Media and journalism : new approaches to theory and practice
Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
analysis -- Media texts -- Audiences and representations -- Celebrity -- pt. 4. Making news -- News values
Available: Copies:
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