627 Results
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Cover image for Entrepreneurship
by 
Stokes, David (David R.)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 10: Entrepreneurial decision making and planning -- Chapter 11: Entrepreneurial marketing
Available: Copies:
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a
Available: Copies:
Cover image for Strategic marketing management : a business process approach
by 
Moutinho, Luiz.
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing management : a business process approach / Moutinho, Luiz.
Available: Copies:
Cover image for Purchasing & supply chain management : analysis, strategy, planning and practice
by 
Weele, A. J. van (Arjan J.)
Format: 
Books
Publication Date 
2010
Excerpt: 
Purchasing & supply chain management : analysis, strategy, planning and practice / Weele, A. J
Available: Copies:
Cover image for One strategy! : organization, planning, and decision making
by 
Sinofsky, Steven, 1965-
Format: 
Books
Publication Date 
2010
Excerpt: 
One strategy! : organization, planning, and decision making / Sinofsky, Steven, 1965-
Available: Copies:
Cover image for Seizing the white space : growth and renewal through business model innovation
by 
Johnson, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business planning.
Available: Copies:
Cover image for Strategy making in a crisis : from analysis to imagination
by 
Gibbert, Michael.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business planning.
Available: Copies:
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
Cover image for Business driven technology
by 
Baltzan, Paige.
Format: 
Books
Publication Date 
2010
Excerpt: 
Business driven technology / Baltzan, Paige.
Available: Copies:
Cover image for Handbook on business information systems
by 
Gunasekaran, A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Handbook on business information systems / Gunasekaran, A.
Available: Copies:
Cover image for Development dilemmas in post-apartheid South Africa
by 
Freund, Bill.
Format: 
Books
Publication Date 
2010
Excerpt: 
-apartheid South Africa / Buntu Siwisa -- Part 3. Struggles over resources and the land. 'Doing business with a
Available: Copies:
Cover image for Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
Available: Copies: