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Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

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Rethinking strategy

Volberda, Henk Wijtze, 1964-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/2001269385-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/2001269385-d.html

Format:

Books

Publication Date

2001

Excerpt:

Rethinking strategy / Volberda, Henk Wijtze, 1964-

Available: Copies:

The portable MBA in strategy

Fahey, Liam, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix05/00033003.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009224749&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00033003.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00033003.html

Format:

Books

Publication Date

2001

Excerpt:

The portable MBA in strategy / Fahey, Liam, 1951-

Available: Copies:

Strategy and the Internet

Porter, M

Online Resource (restricted access): p63-78 [2.00 Mb]

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Strategy and the Internet Porter, M

Available: Copies:

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

Available: Copies:

The Financial Times guide to strategy : how to create and deliver a useful strategy

Koch, Richard, 1950-

Format:

Books

Publication Date

2000

Excerpt:

The Financial Times guide to strategy : how to create and deliver a useful strategy / Koch, Richard

Available: Copies:

Corporate strategy

Lynch, Richard L.

Format:

Books

Publication Date

2000

Excerpt:

Corporate strategy / Lynch, Richard L.

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Global business : environments and strategies : managing for global competitive advantage

Daniels, John D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-d.html

Format:

Books

Publication Date

2000

Excerpt:

Global business : environments and strategies : managing for global competitive advantage / Daniels

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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

The Jossey-Bass business & management series

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

Available: Copies:

Electronic commerce : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2000

Excerpt:

Business enterprises -- Computer networks.

Available: Copies:

Living strategy : putting people at the heart of corporate purpose

Gratton, Lynda.

Safari (Access restricted to 4 simultaneous users)
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

Living strategy : putting people at the heart of corporate purpose / Gratton, Lynda.

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