Search Results for Case studies

IIE

1897 Results

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Leaders & the leadership process : readings, self-assessments & applications

Pierce, Jon L. (Jon Lepley)

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99034640.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99034640.html

Format:

Books

Publication Date

2000

Excerpt:

Leadership -- Case studies.

Available: Copies:

Designing brands : market success through graphic distinction

Schrubbe-Potts, Emily.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Case studies.

Available: Copies:

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

advertising, marketing, publicity, and research. Case studies of successful brands that are now household

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Case studies.

Available: Copies:

Business communication today

Bovée, Courtland L.

Format:

Books

Publication Date

2000

Excerpt:

Communication in organizations -- United States -- Case studies.

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Advanced communication skills for organisational success

Erasmus-Kritzinger, Lisel, 1967-

Format:

Books

Publication Date

2000

Excerpt:

stress -- 16. Interviews -- 17. Oral communication and listening skills -- 18. Case studies.

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Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

-- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer

Available: Copies:

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.

Format:

Books

Publication Date

2000

Excerpt:

, price, strategies, issues and case studies.

Available: Copies:

Innovative planning for electronic commerce and enterprises : a reference model

Hsu, Cheng, 1951-

Format:

Books

Publication Date

2000

Excerpt:

Electronic commerce -- Case studies.

Available: Copies:

Readings and cases in international human resource management

Oddou, Gary R.

Format:

Books

Publication Date

2000

Excerpt:

Intercultural communication -- Case studies.

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Business ethics : ethical decision making and cases

Ferrell, O. C.

Format:

Books

Publication Date

2000

Excerpt:

Business ethics -- Case studies.

Available: Copies:

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