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Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

on the topic for many years to come. Packed with examples and case studies, it pays particular

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Undressing cinema : clothing and identity in the movies

Bruzzi, Stella, 1962-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/97007260-d.html

Format:

Books

Publication Date

1997

Excerpt:

cinematic identities. She uses case studies to reassess established ideas about costume and fashion, and to

Available: Copies:

Tuesdays with Morrie : an old man, a young man, and life's greatest lesson

Albom, Mitch, 1958-

Sample text http://catdir.loc.gov/catdir/samples/random051/96052535.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random051/96052535.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/96052535.html

Format:

Books

Publication Date

1997

Excerpt:

Teacher-student relationships -- United States -- Case studies.

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International management : text and cases

Beamish, Paul W., 1953-

Format:

Books

Publication Date

1997

Excerpt:

International business enterprises -- Management -- Case studies.

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Underboss : Sammy the Bull Gravano's story of life in the Mafia

Maas, Peter, 1929-2001.

Format:

Regular print

Publication Date

1997

Excerpt:

Organized crime -- New York (State) -- New York -- Case studies.

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Cases in strategic management

Pearce, John A.

Format:

Books

Publication Date

1997

Excerpt:

Strategic planning -- Case studies.

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Information technology and management

Cats-Baril, William L.

Format:

Books

Publication Date

1997

Excerpt:

Information technology -- Management -- Case studies.

Available: Copies:

Introduction to information systems

O'Brien, James A., 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007578393&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

technology ; Security and ethical challenges of information technology ; Includes case studies.

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Formulation, implementation, and control of competitive strategy

Pearce, John A.

Format:

Books

Publication Date

1997

Excerpt:

Strategic planning -- Case studies.

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Ethical theory and business

Beauchamp, Tom L.

Format:

Books

Publication Date

1997

Excerpt:

Industries -- Social aspects -- United States -- Case studies.

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Introduction to business analysis & valuation

Palepu, Krishna G., 1954-

Format:

Books

Publication Date

1997

Excerpt:

Business enterprises -- Valuation -- Case studies.

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African women : a modern history

Coquery-Vidrovitch, Catherine.

Format:

Books

Publication Date

1997

Excerpt:

creativity. Comparing case studies drawn from throughout the region, she sheds light on issues ranging from

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