Search Results for Communication

IIE
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Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
effective cutting-edge advertising and Integrated Marketing Communications campaigns? Join us as we see how
Available: Copies:
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.
Available: Copies:
Cover image for Life orientation today : an outcomes-based life orientation course : senior phase : grade 8
Life orientation today : an outcomes-based life orientation course : senior phase : grade 8
Life orientation today : an outcomes-based life orientation course : senior phase : grade 8
by 
Hawksley, H.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Saying "No!" -- What happens when communication goes wrong? -- How can you get better at being heard
Available: Copies:
Cover image for Joining together : group theory and group skills
Joining together : group theory and group skills
by 
Johnson, David W., 1940-
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Communication within groups -- Leadership -- Using power -- Decision making -- Controversy and creativity
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Cover image for Contemporary management
Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Communication -- Organizational conflict, negotiation, politics, and change -- pt. 6. Managing essential
Available: Copies:
Cover image for Media now : communications media in the information age
Media now : communications media in the information age
by 
Straubhaar, Joseph D.
Format: 
Books
Publication Date 
2000
Excerpt: 
Media now : communications media in the information age / Straubhaar, Joseph D.
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Cover image for Researching communications
Researching communications
Researching communications
by 
Deacon, D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Researching communications Deacon, D.
Available: Copies:
Cover image for Using information technology : a practical introduction to computers & communications
Using information technology : a practical introduction to computers & communications
by 
Williams, Brian K., 1938-
Format: 
Books
Publication Date 
1999
Excerpt: 
Using information technology : a practical introduction to computers & communications / Williams
Available: Copies:
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a
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Cover image for Introduction to marketing
Introduction to marketing
by 
Strydom, J. W.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing communication.
Available: Copies:
Cover image for Leadership : theory and practice
Leadership : theory and practice
by 
Daft, Richard L.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- 6. Leadership communication -- 7. Shaping culture and values -- 8. Designing and leading a learning
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
, and strategy. -- 13. Distribution channels. -- 14. Promoting products : communication and promotion
Available: Copies:
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