Search Results for Communication planning.

IIE
273 Results
000000000000IIE
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6
Available: Copies:
Cover image for The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
by 
Hatton, Angela.
Format: 
Books
Publication Date 
2000 1996
Excerpt: 
The definitive guide to marketing planning : the fast track to intelligent marketing planning and
Available: Copies:
Cover image for Business communication today
Business communication today
Business communication today
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Communication in organizations -- United States -- Case studies.
Available: Copies:
Cover image for Contemporary management
Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
Available: Copies:
Cover image for Negotiation
Negotiation
Negotiation
by 
Lewicki, Roy J.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010103.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015163430&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/99010103.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010103.html
Format: 
Books
Publication Date 
1999
Excerpt: 
, Strategizing, and Planning -- Chapter 3 Strategy and Tactics of Distributive Bargaining -- Chapter 4 Strategy
Available: Copies:
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Planning.
Available: Copies:
Cover image for The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television
by 
Bouman, Martine (M.P.A.), 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
Netherlands. Health communication professionals who saw this series regarded it as an interesting setting in
Available: Copies:
Cover image for Communication for development : one world, multiple cultures
Communication for development : one world, multiple cultures
Communication for development : one world, multiple cultures
by 
Servaes, Jan, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication for development : one world, multiple cultures / Servaes, Jan, 1952-
Available: Copies:
Cover image for Successful project management
Successful project management
Successful project management
by 
Gido, Jack, 1945-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/97035412-t.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Organizations. Project Communication and Documentation -- Project Planning and Control. Planning. Scheduling
Available: Copies:
Cover image for Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
Campaign strategies and message design : a practitioner's guide from start to finish
by 
Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Presents the theory, planning and execution of a public communication campaign from start to finish.
Available: Copies:
Cover image for How to prepare a promotional plan
How to prepare a promotional plan
How to prepare a promotional plan
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Excerpt: 
Sales promotion -- Planning.
Available: Copies:
Go to:Search ResultsTop of Page