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The theory of communicative action. Vol.1, Reason and the rationalization of society

Habermas, Jurgen.

Format:

Books

Publication Date

1997 1984

Excerpt:

The theory of communicative action. Vol.1, Reason and the rationalization of society / Habermas

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Primate cognition

Tomasello, Michael.

Format:

Books

Publication Date

1997

Excerpt:

Knowledge and Interaction -- Ch. 8. Social Strategies and Communication -- Ch. 9. Social Learning and

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Event management & event tourism

Getz, Donald, 1949-

Format:

Books

Publication Date

1997

Excerpt:

-- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.

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Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

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Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

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Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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An introduction to fiber optic systems

Powers, John P.

Format:

Books

Publication Date

1997

Excerpt:

Optical communications.

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Competing in the third wave : the ten key management issues of the information age

Hope, Jeremy.

Table of contents http://lcweb.loc.gov/catdir/toc/97005197.html

Format:

Books

Publication Date

1997

Excerpt:

Industrial management -- Communication systems.

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Representation : cultural representations and signifying practices

Hall, Stuart, 1932-2014.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/96071228-d.html

Format:

Books

Publication Date

1997

Excerpt:

Communication visuelle.

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

strategically use new relationship-building tools, database management systems and communication technologies to

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Interpersonal skills for travel and tourism

Burton, Jon.

Format:

Books

Publication Date

1997

Excerpt:

Interpersonale Kommunikation.

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Management principles

Brevis, Tersia, 1967-

Format:

Books

Publication Date

1997

Excerpt:

, power and job design ; Organisational culture and change ; Leadership ; Motivation ; Communication and

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