354 Results
000000000000IIE
Cover image for Microeconomics for MBAs : the economic way of thinking for managers
by 
McKenzie, Richard B.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Principles of rational behavior in society and business -- Competitive product markets and firm decisions
Available: Copies:
Cover image for Economics for managers
by 
Farnham, Paul G.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run
Available: Copies:
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
Cover image for Handbook of behavioral finance
by 
Bruce, Brian R.
Format: 
Books
Publication Date 
2010
Excerpt: 
/ Lili Zhu and Jiawen Yang -- II. Behavior in the investment process -- The effects of higher transaction
Available: Copies:
Cover image for Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
Cover image for Introduction to agricultural economics
by 
Penson, John B.
Format: 
Books
Publication Date 
2010
Excerpt: 
What is agricultural economics? -- The U.S. food and fiber industry -- Theory of consumer behavior
Available: Copies:
Cover image for The buying brain : secrets for selling to the subconscious mind
by 
Pradeep, A. K., 1963-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
Cover image for The objects of affection : semiotics and consumer culture
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
Available: Copies: