Search Results for Consumer Behavior.

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Consumer behaviour and marketing strategy

Peter, J. Paul.

Format:

Books

Publication Date

1999

Excerpt:

Consumer behaviour and marketing strategy / Peter, J. Paul.

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Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic

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How hits happen : forecasting predictability in a chaotic marketplace

Farrell, Winslow.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior -- Forecasting.

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

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Marketing and consumer behaviour in Asia

Pecotich, Tony

Format:

Books

Publication Date

1998

Excerpt:

Marketing and consumer behaviour in Asia Pecotich, Tony

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Consumer behaviour : a European perspective

Antonides, Gerrit, 1951-

Format:

Books

Publication Date

1998

Excerpt:

Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-

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Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior.

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Microeconomics and behavior

Frank, Robert H.

Format:

Books

Publication Date

1998 1997

Excerpt:

Consumer behavior -- Examinations, questions, etc.

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Microeconomics

Viljoen, R. P.

Format:

Books

Publication Date

1998

Excerpt:

Demand and supply ; Consumer behavior ; Production, production functions and cost curves ; Monopoly.

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Effective marketing : creating and keeping customers

Zikmund, William G.

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Consumer behavior.

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Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business

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Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html

Format:

Books

Publication Date

1997

Excerpt:

Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing

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