Search Results for Consumer behaviour

310 Results
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Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
by 
Kirk, Tristain.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumer behavior -- South Africa.
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Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
by 
Adie, Lauren Amy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
environment -- Marketing in international markets and globalization -- Consumer buying behaviour -- Business
Available: Copies:
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
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Cover image for Sustainability marketing : a global perspective
Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Sustainability and Consumption -- The Consumption Process -- Understanding Sustainable Consumer Behaviour
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Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
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Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
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Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Note continued: Introduction -- What Is Consumer Behaviour -- Consumer Behaviour and the Role of
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Cover image for An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors
An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors
An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors
by 
Rawson, Lisa.
Format: 
Computer file
Publication Date 
2011
Excerpt: 
Consumer behavior.
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Cover image for Organizational behavior : improving performance and commitment in the workplace
Organizational behavior : improving performance and commitment in the workplace
by 
Colquitt, Jason.
Format: 
Books
Publication Date 
2011
Excerpt: 
Organizational behavior : improving performance and commitment in the workplace / Colquitt, Jason.
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Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target
Available: Copies:
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