Search Results for Consumer education.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

The feasibility of crisis management : a study of consumer perception and its impact on crisis management