Search Results for Consumer research.

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Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business
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Cover image for Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human nature
Sex, murder, and the meaning of life : a psychologist investigates how evolution, cognition, and complexity are revolutionizing our view of human nature
by 
Kenrick, Douglas T.
Format: 
Books
Publication Date 
2011
Excerpt: 
? -- Peacocks, Porsches, and Pablo Picasso : why do men go out of their way to avoid a Consumer Reports best buy
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Cover image for Choice modelling : foundational contributions
Choice modelling : foundational contributions
by 
Hensher, David A., 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
.`Estimating "Tree" Logit Models', Transportation Research Part B, 21B (4), August, 251--67 / Andrew Daly -- 18
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Cover image for Marketing to the new majority : Strategies for a diverse world.
Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a
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Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Electronic media research series
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Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Employee relations -- Community relations -- Government relations -- Consumer relations -- International
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Cover image for A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.
by 
Dawson, Candice Kim.
Format: 
Manuscript
Publication Date 
2011
Excerpt: 
Consumers -- Research -- South Africa.
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Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Sales forecasting -- Marketing information systems and research -- Analyzing the environment
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Cover image for Generation Y in consumer and labour markets
Generation Y in consumer and labour markets
by 
Parment, Anders, 1972-
Format: 
Books
Publication Date 
2011
Excerpt: 
Generation Y in consumer and labour markets / Parment, Anders, 1972-
Available: Copies:
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
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Cover image for Media perspectives for the 21st century
Media perspectives for the 21st century
by 
Papathanassopoulos, S.
Format: 
Books
Publication Date 
2011
Excerpt: 
media effects research? / Shanto Iyengar -- Infotainment Inc. : the ascent of a global ideology / Daya
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