Search Results for Consumer research.

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Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sensory marketing : research on the sensuality of products / Krishna, Aradhna.
Available: Copies:
Cover image for Why we buy : the science of shopping
Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple
by 
Versfeld, R. Andrew.
Format: 
Computer file
Publication Date 
2009
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2009
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
Cover image for Marketing : a critical introduction
Marketing : a critical introduction
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2009
Excerpt: 
Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance
Available: Copies:
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources
Available: Copies:
Cover image for Counseling and educational research : evaluation and application
Counseling and educational research : evaluation and application
by 
Houser, Rick.
Table of contents only http://www.loc.gov/catdir/toc/ecip0819/2008024298.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Counseling and educational research : evaluation and application / Houser, Rick.
Available: Copies:
Cover image for Ethical marketing and the new consumer
Ethical marketing and the new consumer
by 
Arnold, Chris.
Format: 
Books
Publication Date 
2009
Excerpt: 
Ethical marketing and the new consumer / Arnold, Chris.
Available: Copies:
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
Available: Copies:
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer
Available: Copies:
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing
Available: Copies:
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